The Importance Of Having The Right Logo

Bac Graphic Solution > Blog > Logos > The Importance Of Having The Right Logo

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy and a team of copywriters. It evokes a sense of connection between a brand and consumers. It establishes a bond between a company and its community of fans, friends, critics, allies and champions.

A brand logo is exclamatory. (It may even be an actual exclamation point.) It acts as a symbol of success and a commitment to the customer. It is the fulfillment of a partnership between a business owner and a graphic designer, whose collaboration is an act of communication and whose final design is the result of discussions about what the logo should do.

A logo is not just about what it looks like but also how it attracts attention from current and potential consumers. In my case, my logo is both simple and self-explanatory: It is an all-black trio of wine bottles, the silhouettes of which stand above the name of my business. My logo is straightforward, which is the point. I leave no room for abstraction because the artistry is in what I offer — premium investment wines. The logo is as clear as it is concise.